Theory of Invention
Your specialist agency for tech‑focused comms, content, and creative․
Marketing should be more than just an ad that gets in the way
Build customer loyalty with expertly crafted education-focused content.
At Theory of Invention, creating compelling content and publications for fast-paced technology and innovation industries is in our DNA. If you’ve got a complicated or technical brand or product, not just any agency can tell your story.
What makes us different?
Deep subject-matter expertise
We’re already up to speed on your product’s tech, meaning shorter briefs and faster results.
Direct contact with experts
Work with the people who get things done, no intermediaries.
Fast and agile
Our lean approach means we move at your pace, adapting swiftly to your needs.
Channels and audience
Extend your reach through our owned and established channels.
Are you an agency?
You bring the client, we’ll bring specialist skills. We’ll work behind the scenes to impress with content capabilities and production muscle when you need it.
How we can help you
Launching a new product or business? We’ll tailor a fully integrated strategy that’s expertly tuned for your audience and objectives, whether it’s awareness, engagement, thought leadership, publicity, media coverage, or all of the above!
Inspiring audiences is essential to any product launch or comms strategy. Our content chemistry is equal parts subject matter expertise, audience understanding, and creative flair. We’re ready to develop your product messaging matrices, educational content libraries, training programs, infographics and visual assets, website copy, and much more.
High-performance comms for retail partners, sales reps and trade activities. We’re experts at concise, clear and descriptive internal comms, and can tailor digital portals and platforms to support your point-of-sale activities.
Great content that educates and entertains can build brands, drive organic traffic, and develop a loyal audience. Let us do the heavy lifting to ensure your brand has consistently updated and relevant content, training materials, visual assets, and more. Think of us as your in-house, out-of-house content agency!
Introducing a new product or brand to the market? We’ll bring the expertise and all the elements you need, including retail and marketing kick-off strategies, messaging matrices, a full asset suite including product photography, video, social content, and much more. Let us know how we can help you.
We’re adept at a range of digital and physical fulfillment options, ensuring your content gets in front of the right audience using the right platform. This includes print production and point-of-sale installation, large-scale digital platform development, animation series and video production projects.
We believe in partnerships
We want working with us to be as seamless as possible. Think of us as your in-house production team, just not in the building (unless you want us to be!) And we’re happy to provide specialist support for your internal teams, external agencies and retail partners.
Inventions
Social media is an incredibly powerful tool to spread the word and develop a passionate fan base. We’ll ensure your channels are packed with high-quality posts that your audience will truly value, including the latest announcements, exec insights, product developments, and though-provoking reading.