Hisense Dual Cell TV launch campaign

Engaged as a specialist agency to launch a new TV technology to Australian buyers, Ti created a go-to-market strategy and content for pre-buzz, launch and post-launch activities to promote awareness and consideration. Key visuals, positioning statement and core messaging were implemented across website, catalogue, social media and email promotions, with Ti managing important collaboration with the clientโ€™s brand and digital agencies.

ClientHisense AustraliaServicesCampaign strategy, campaign creation and messaging, website and social promotion, art direction, digital design, video editing, catalogue designYear2020