With the goal of leveraging Samsung’s partnership with the AFL to make its TVs the definitive destination for fans, we focused on big-screen’s ability to immerse the viewer in the action. Ti drove the delivery of this campaign end-to-end for a fast turnaround, including campaign concept, creative execution and messaging, management of AFL player licensing, landing pages, plus print and digital distribution of assets with specialist partners. Page performance and conversion was tracked internally by Ti, with analysis provided via weekly and monthly reporting.